Dec 18

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MIAMI (CBS4) ―

A new trend has women looking for a way to make extra money. Not only are women working full time jobs, but they’re taking up a second part-time job in the beauty industry.

“I love the way the company works I love the way the products feel on my skin,” said Jackie Alvarez, who signed up to be a Mary Kay Consultant. She is enjoying the extra boost to her pocket book. Alvarez already works in human resources during the day.

“I want to have a baby within the next two years and my current income isn’t enough,” said Alvarez to CBS4’s Jorge Estevez, as she showed him her home office full of make up supplies.

Alvarez can make thousands a month, like with many reputable stay at home sales jobs. The money is something you are hoping will help get you ahead of the game. “Money doesn’t buy happiness but it opens doors, ” said Alvarez, who wants to supplement her family’s income.

In fact, reports suggest the Mary Kay Company has a seen a forty percent spike in women signing up to sell. and here is why, with most beauty companies there is no money up front and you get as much as fifty percent commission.

“I have noticed that a lot of women are coming to Mary Kay starting their business in Mary Kay because they spouses are loosing their business or their jobs or simply because they earn extra money,” said Leslie Martinez, Independent Sales Director for Mary Kay.

So with Mary Kay, Jackie is prepared for a downturn in the economy. “If I should loose my job. or if my husband should come into hard times with his business, then I have something to fall back on,” said Alvarez.

(© MMVIII, CBS Broadcasting Inc. All Rights Reserved.)images_sizedimage_134150703 The Mary Kay Party Makes A Comeback

The Mary Kay Party Makes A Comeback - cbs4.com (Read the entire article here)

FOR MORE INFORMATION ON A DIRECT SALES BUSINESS CLICK HERE

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SociBook
Dec 8

As you listen to the news and other media continually report how bad the economy is, I like to deliver good news to you here in my direct sales blog.
According to the NY Times,

“Since March 2008, college-educated workers have been abandoning the labor force while high school dropouts have been joining it. Over the same period, the unemployment rate has risen more than twice as much for high school dropouts as for college graduates.”
The Job Market for College …

“The share of women with jobs has fallen almost two percentage points from the peak it reached in 2000; at no other point in the past 50 years has the share of employed women has fallen so much from its peak. “
http://economix.blogs.nytimes.com/2008/12/05/workers-give-up/

What this means to me is, everyone should begin to consider having additional streams of income. Regardless of whether you have a job or another home business, now is a great time to explore the possibility of a legitimate “Plan B” for yourself and your family.

The good news is that the direct sales industry is growing every day. In fact, “The Pink Ladies Thrive in Bleak Economy”. I have had my direct sales business for almost 23 years now,( January 1 is my anniversary) with no other job along the way. What I have seen in previous down times in the economy are two things- an increase in home party demonstrations, and an increase in recruiting. Even during the great depression, alcohol, tobacco and cosmetics still continued to be viable businesses. (I won’t discuss the first two, but my experience is with the third category)

A direct sales home business is something that most people can start part time while they are working another job or choosing to stay at home with the children. (WAHM) In fact, over 80% start their business while working another job. This is an excellent way to discover whether being an entrepreneur is a lifestyle that you too can enjoy!

The first step is to find the direct sales company that you wish to represent. Every company has a different marketing plan, and also levels of training and support within. It would be best to find one whose products you really believe in because that enthusiasm can be important in helping you to make sales.

For me, the Company that I represent was a natural because I had already been using the products for years beforehand and knew how terrific they were. I was very excited to introduce these high-quality products to others, first as a hostess, then as a new consultant.

Many don’t consider the potential of developing reorders when you sell a consumable product. The reorder business is so good that many stop building their business and just maintain their existing customers, but stay in business for life.

Is it possible to make money in your direct sales company without recruiting? While with many companies, the answer is no, there are many other companies that the answer is yes. Although recruiting is a rewarding and lucrative avenue of income, if you have a great product to sell, there is money to be made with that alone. Only about 5% of the independent beauty consultants in my unit have ever recruited, but still enjoy the benefit of the direct selling and reorder business, staying in business for over a decade or more!

There is still time before the end of the year to start a home business and gain some valuable tax benefits as well for this year! (talk to your accountant for more details)  What do you think? I would love to answer any questions that you have about direct sales here on this blog.

  • Some next steps-
Dec 2

Now that we are in the last month of the year, the direct sales retail sales are booming and I am making each day count. What I am hearing from my consultants and coaching clients is not exactly the same thing. Some direct sales companies are not set up to stock inventory. So there is a cut off in December when you can still receive your purchases before Christmas. Even in my business where we stock inventory, there are frequently times when the sales exceed the products on hand. So after December 16, it would be safe to say that all direct sales companies are limited to selling the products on hand.

Does that mean that it is time to stop working and take the rest of the month off? Certainly not! December is a festive time of year where many people see and contact friends and family that they haven’t seen all year. What better time to tell them about your direct sales business, and do a “show and tell” presentation!

I continue to hold personal shopping appointments all the way up until a day or so before Christmas. Time management is crucial. There is still plenty of time to bake, visit friends, attend the children’s programs at school and of course, shop. It’s a matter of prioritizing. Set aside each night the six most important things that you want to accomplish the following day. (notice I said six, not sixty) Whatever you don’t finish, put on the list for the following day.

Start to create a list of people who are want to be a hostess in January. You will hear that a lot this month. Some of them may be recipients of gifts that you sell in December. Plan to spend fifteen minutes a day on the phone the week between Christmas and New Year contacting those people. If you wait until the first week in January, your business will be stalled for about a month, making it even harder to start again.

December is also a great time to send out greeting cards or emails to your customers thanking them for another year of business. That personal touch goes a long way towards growing the relationship and building customers for life.

Does your direct sales business include recruiting as an avenue of income? December is the best month for starting a new business. There are many expenses associated with starting a home business that can be a tax deduction!

The important thing is to make a plan, a marketing strategy for this month and stick to it. I am offering a free 15 minute strategy call if you would like my assistance in putting together your plan. It would be my pleasure to help you to finish off 2008 strong and make 2009 your best year ever! I have 23 years experience with the same company. I love empowering other women to succeed by sharing my skills with them!

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SociBook
Nov 23

When you have a home business in Direct Sales, one of the biggest challenges that you have to deal with is motivation. In this Direct Sales Blog I want to cover how to be your own boss and still manage to get the job done without someone looking over your shoulder.

* 1. Have a clear and concise goal and share it with others. There is no such thing as a “secret goal”. The first time that I made a decision to attain Court of Sales in my business I started by announcing it to my unit. I had a consultant who set that goal and the year was half over and she was way off track. I picked up her goal and decided to run with it.

* 2. Find someone who will hold you accountable, not listen to your excuses. As women, we always have drama in our life. If you make a decision to allow those dramas to stop you, failure is lurking around the corner. There is always a way to work around any obstacle.

* 3. Be clear on your “why”. I have never seen a goal with a reason behind it not become a reality. The year that my youngest son started school, I made a decision to move into leadership in my company. My reason was simple- I wanted to be a WAHM. I wanted to be there when they got home from school, attend field trips with them, and spend summers at the pool with my children. A home business allowed me to do that.

* 4. Set a deadline for your goals. A goal without a deadline is just a dream. Even the most audacious goal must have an end time. The worst that can happen is that you need to extend the deadline. But be clear on when you want the goal to happen.

* 5. Use your experiences, both good and bad to train others. I give myself permission to make mistakes along the way, and document it. The year that I was first runner up in personal sales, it was not my goal. It was a result of massive effort and documentation for one of my consultants who had that goal. Every action was scripted, recorded and shared with her. Whenever you have the ability to take others to places that they have never been before as a result of your efforts, it motivates you to give more.

The challenges of a home business can easily be overcome with a network of support. Make sure that you surround yourself with positive people who understand the entrepreneurial lifestyle. In today’s economy, there is more control over your results than any job out there! So what is holding you back?

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SociBook
Oct 31

In honor of upcoming Veterans Day, this is a guest post by my husband Alex Sutherland. Alex is a retired U S Army officer who works full time with me in my business. His insight combines what he has learned in the military with what we do in my direct sales business. Read Alex’s guest post this week on EMail Our Military’s Blog!

DISCOVER THE 80/20 RULE:

What is the 80/20 rule? Fully eighty percent of your success as a WAHM will be determined by your attitude and only twenty percent by your aptitude. Some people feel that attitude is ninety percent of success in all human endeavors involving other people. People will always follow leaders who exemplify this practice. DEVELOP A POSITIVE ATTITUDE: A positive mental attitude, or a constructive and optimistic way of looking at yourself and your work, goes hand in hand with sales success in every field and in every market. The development of this unshakable attitude of cheerfulness and enthusiasm is your springboard to greatness as a salesperson, no matter what is going on around you. Never share your personal problems with your subordinates. Do people feel motivated after speaking with you; or do they feel drained listening to all your problems? LEARN YOUR PRODUCT WELL: The twenty percent of sales effectiveness that comes from product knowledge and professional selling skills is terribly important as well. It is only when you are thoroughly knowledgeable about what you are selling and thoroughly skillful in your ability to present it effectively that you develop the calmness and confidence upon which a positive mental attitude depends. Write down key points and practice a few times to polish your presentation. UPGRADE THE QUALITY OF YOUR THINKING: The quality of your thinking determines the quality of your life. Be a victor not a victim. If you improve the quality of your thinking, in any area, you improve the quality of your life in that area. By using your mind, your ability to think, you become a creator of circumstances rather than a creature of circumstances. In other words, when life hands you lemons, make lemonade. You move from being powerless to being powerful. You determine everything that happens to you by the way you think about it, in advance. You may not be what you think you are, but what you think, you are! CHANGE YOUR INNER ATTITUDES OF MIND: The most rapid and positive changes in your personality and your sales results come about when you change your thinking about yourself and your possibilities. When you reprogram your sub-conscious mind so you feel a sense of unshakable optimism and self-confidence, every part of your life begins improving immediately. As William James of Harvard wrote in 1905, “The greatest revolution of my generation is the discovery that individuals, by changing their inner attitudes of mind, can change the outer aspects of their lives.” EXPECT THE BEST:

Be on time, organized and well dressed/groomed. Remember first impressions are indeed lasting ones. Have you ever noticed how different you are treated when you dress sharply? People do notice and are always more receptive when you smile. The very best salespeople have an attitude of calm, confident, positive self-expectation. They feel good about themselves and they have absolute faith that everything they are doing is contributing toward their inevitable success. They are cool, relaxed, happy and cheerful about their lives and their careers. They know, deep in their hearts, that they are good at what they do, and their customers know it as well. Often, their customers decide to buy from them even before they’ve made a sales presentation or described their product or service. They are the champions, or superstars, of selling everywhere, and you can be one of them by developing the same attitudes and attributes that they have.

ACTION DRILLS: Here are two things you can do immediately to put these ideas into action: First, resolve today to develop and cultivate an attitude of calm, confident, positive expectations towards yourself, your customers and your career. Expect the best! Put up goals and positive affirmations where you will see them first thing in the morning. Second, take complete control of your thinking and concentrate on the solution rather than the problem. Look for the good in every situation. Be positive and cheerful, no matter what happens. Remember, in the end your attitude will be instrumental in a positive outcome to any endeavor.

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SociBook
Oct 27

For career information click here.

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SociBook
Oct 21

loading Share the Excitement from on Stage!(VIDEO)bycincopa Share the Excitement from on Stage!(VIDEO)

This is one of the highlights of my almost 23 year career in Direct Sales. In order to understand why I am qualified for Direct Sales Mentoring, I wanted to share this video with you. This was taken at the Dallas Convention Center live in front of about 20,000 people! I hope that you will be inspired and share in the excitement as I do each time that I watch it!

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SociBook
Sep 14

We are in the Twin Cities area of Minnesota and would ideally like something beginning with the letter “A” to put us at the beginning of all directories that list alphabetically. Please do send along any ideas though…especially creative and professional sounding to assist marketing as our group grows. it should also be memorable. Thanks!
You could go with something a little more boring like: Alliance of Professional Women Alliance of Businesswomen Association of Saleswomen and Business Owners Association of Female Small Business Owners But my favorite is: AssoSHEation (you don’t have to capitalize she, it was just for effect). It’s professional, powerful and forward thinking.

SociBook
Sep 9