Do You Have Customer Loyalty in Your Direct Sales Business?

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This is a perfect example of why I have the most loyal customers. The products are the best! I actually had some customers place orders on my personal web site while I was in Australia visiting my son and his family. ( I had contacted them all before I left to see if they needed any of their basic items.) Because we have an awesome Customer delivery service, I was able to have their products shipped directly to them! I normally have a very good supply of everything, but rather than make my customers wait for me to get home, it was a good decision for me to have the products shipped directly to them.

This kind of service is what creates customers for life. Serving them even when it is not convenient for you is what causes them to tell a friend, or even create a video like this one. (I do not know this person and she is NOT my customer) I am certain that just about any of my customers have had a similar experience where they ran out of something and didn’t want to “bother” me and bought something else. For that reason, once a year I have a Spring Cleaning Sale. I encourage them to bring their buying mistakes and trade them in for new products and get a discount by doing this. (I never figured out why someone would keep something that doesn’t work. It’s like eating moldy bread, isn’t it?) So what do you think?

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