Direct Sales Marketing & Mentoring- Nancy Sutherland

Keeping your FOCUS to just a few simple aspects of your direct sales business is one of the most powerful strategies you can use. It’s amazing the more people do not do it. I find many women get overwhelmed with the amount of marketing tips and find themselves paralyzed. Remember, a confused mind does nothing.

The year that I set my goal to be Queen of Personal Sales in my Direct Sales Company, I knew that in order to maintain focus for an entire year I had to keep it simple. This is what I learned. For me, it has always been better to keep my focus on just a few things. When I have too many things to focus on, it is more difficult for me to maintain that level of focus over an extended period of time. Since this goal was a year long one, I knew that keeping it simple was absolutely necessary

These are the Top 5 Areas to focus on for Maximum Sales

1. One a Day- My focus was on being face to face with at least one person every day, showing the product. Some days it would be as many as 10 people, other days, only one. That consistency helped create the momentum. This allowed me to reach my sales goal of $500 per day all year.
2. Build Your Customer Base Wide and Deep- It is so rewarding to work with customers who are actually excited about the product and wanting to use more and more of it. The second thing to focus on is broadening the usage of your customers. This can be accomplished by scheduling regular updates with your customers to show them the new products.
3. Look for New Customers within Your Chosen Niche or Demographics- For example,I focused on finding new customers in the 25-35 year age range. That year my biggest growth in my customer base was from those women. I did this by encouraging mother/daughter appointments with existing customers and handing out web coupons. We handed out over 1,000 web coupons that year. Our goal was 10 a day, 5 days a week. Having the discipline to do this really built our customer base
4. Provide Excellent Customer Service Creating Loyalty to You- When a consultant decides to leave her business I always ask permission to take care of her customers.(This rarely happens in my unit because I train them how to build a reorder business and most stay with me for decades!) I have a passion to serve every customer the way by “making them feel important”. Even customers who previously “died of neglect”, I sometimes have been able to revive and that too is exciting!! I was taught to lead by example and by doing this I got my unit’s attention (and also some of my customers who became consultants!)
5. “Hitch Your Wagon to a Star” The power of a coach or a Mastermind group will make all the difference! Although we can learn something from anyone in this business, when reaching for a big goal, it is important to follow only those who have gone before you. When I was reaching for this goal that very few in my Company had reached, I found someone who had already done it, to become my Power Partner, and strategize on a daily basis. We both accomplished more than ever before because of the growth that our brainstorming accomplished!