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Advertising: A McDonald’s billboard or televesion advertisement. Personal Selling: You own a vacuum shop and personally sell a vacuum to a customer Sales Promotion: The Coke bottle top promotion is a good example where they had that number you hae to go enter into the Web site to see if you win. Buy One, Get One; buy one @ full price, second half off, etc. gimmicks are also sales promotions. Public Relatiions: Your company donates $xxxx to a charity adn a local news station picks up, that’s PR. Gives your company good branding without “paying” for it (minus the donation or volunteer hours) Direct Marketing: Sending a credit card offer to someone in the mail. (Junk mail/telemarketing is direct marketing)
June 30th, 2008 at 1:00 pm
Advertising: A McDonald's billboard or televesion advertisement.
Personal Selling: You own a vacuum shop and personally sell a vacuum to a customer
Sales Promotion: The Coke bottle top promotion is a good example where they had that number you hae to go enter into the Web site to see if you win. Buy One, Get One; buy one @ full price, second half off, etc. gimmicks are also sales promotions.
Public Relatiions: Your company donates $xxxx to a charity adn a local news station picks up, that's PR. Gives your company good branding without "paying" for it (minus the donation or volunteer hours)
Direct Marketing: Sending a credit card offer to someone in the mail. (Junk mail/telemarketing is direct marketing)
References :
June 30th, 2008 at 4:37 pm
advertising – a TV commercial selling XYZ insurance.
personal selling – an XYZ insurance agent calls you.
sales promotion – XYZ insurance gives you 20% off for "good driving".
public relations – an article in the paper about why insurance on motorcycles is now the law and that XYZ offers insurance to motorcyclists.
direct marketing – after your 300th DUI, you receive an offer from XYZ insurance to cover you.
References :
September 4th, 2008 at 9:55 am
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