what strategy will work best for direct marketing/point of sale marketing?

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I need to use direct marketing to build awareness for an Eye care centre. What incentive(s) will drive traffic to my stand?

Discounts on frames

Free eye exam

etc etc

Create Flyers – drop em off at schools, colleges, nursing homes, day care facilities

Buy some advertising on local restaurant menus

Buy some advertising on a local sports team calendar

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Posted in direct sales marketing | Comments
  • Everyone likes something FREE, particularly when it has great value attached to it. Find a way to start each business relationship with an offer to give with no strings attached. Once a potential customer learns to know, like and trust you they will want to do business with you if they are in the market for your goods or services AND you make it easy and convenient to buy for them.
  • Frank W
    I have been involved in direct marketing for quite awhile it depends on the product. If the product is centerd on a certain group of people such as eye care, dental, or hearing there is no incentive[s]. People in general will not seek medical treatment until after the fact. Not to say some people do the right thing and seek preventive care. My wife is involved with a company that i think has the best marketing strategy i have ever seen. You may want to take a look just to get some Ideas. You can go to wfrtravels@sbcglobal.net and she would be more than happy to forward the marketing plan to you. Good luck
    References :

    wfrtravels@sbcglobal.net
  • Gudsud55
    Free Eye Check-up as well as Welcome Drink !

    and

    10 to 15 % Discount on _______ Normal Frames
    20 to 25 % Discount on _______ Designers Frames

    Direct Mailing Folder along with News Paper through News Paper Vendor.
    References :


  • Citizens of the Republic
    Discounts on frames

    Free eye exam

    etc etc

    Create Flyers - drop em off at schools, colleges, nursing homes, day care facilities

    Buy some advertising on local restaurant menus

    Buy some advertising on a local sports team calendar
    References :


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