Direct Sales Marketing & Mentoring- Nancy Sutherland

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My favorite social media platform is Twitter, which is a micro blog. Within the parameters of 140 characters, you build relationships, share information, and sometimes even entertain. As it’s popularity increases, there are more “tools” to help you enjoy your Twitter experience even more. One of those is a site called “Quitter”. This will show you when people stopped following you and your most recent tweet. (with the assumption that the two are connected)

Here in my Direct Sales Blog, I would like to share the connections between “Quitter” and your home party plan business. Before I begin, I want to say that I don’t use “Quitter”. My presence on Twitter is authentic. I try to reach out and encourage, inform, and amuse my followers at all times. There is no value to me to know who stopped following me and when. Nothing at all would change as a result of knowing that. Perhaps they just don’t enjoy me, and that is fine. Sometimes it’s even a Twitter technical glitch that causes us to lose followers. So why waste time with this application? The only time that I have stopped following someone, it was because of either extreme negativity or continued bad language. It’s my choice. I don’t like to be around either.

In Direct Sales, we have the opportunity to try different marketing ideas. The year that I reached my goal of Queen of Sales, (number one nationally in my company) I tried more strategies than most do in a lifetime in business. In doing that I had my share of failures as well as successes. That year I found myself a “Power Partner”- someone who had already achieved that goal in the past. Even though some ideas worked for her, they didn’t work for me, while others were almost an immediate success for both of us. So how do you know when to quit?

Sometimes success is just around the corner. In my opinion many people quit too soon, missing out on the joy of reaching a goal. For example, if you are using a success strategy to book parties in your direct sales company, how long do you continue to use the current approach? Do you change course after just one or two tries, or do you continue? This is one of the things that experience will dictate, or having your own direct sales business coach.

Have you ever tried a marketing strategy that worked really well for someone else in your company, but didn’t work for you? How soon do you allow yourself to adjust, adapt, modify or change direction? Sometimes there are many deciding factors that make a difference in the results. For example, if you take an idea from someone who has an established business and try it with your new business, the results will be different. Some strategies work differently with different regions of the country or world because of local customs, traditions, or even demographics.

If you are new in Direct Sales, I recommend that you give it a year of honest effort before you give it up. If you don’t have the leadership above you to help you to reach your goals, find it somewhere else. Look for someone who has not only accomplished what you want in your business, but is still active in the field. Some leaders sit in their office creating “ideas” and document to support them with no practical experience following through with them.

When trying a new script for booking or team building, be sure to “test” it on more than just one or two people. When I create a script for the consultants who need that tool, I give myself permission to make many calls or presentations before I get it right. Everything is a constant controlled testing process, making the results better and better!

So what lesson can we learn from all of this? Stay the course. Find leadership and direction from those who have proven success is possible. Obtain your own success strategies, and follow through with enough time to evaluate the results.

Look for motivation and inspiration when you need it, and pass it on to others. Most important of all, persist, Don’t be a quitter. Fail often because success is often the result of those lessons learn along the way.

Be sure to sign up for my email newsletter! I am planning a FREE teleseminar in the near future with my “Power Partner”, Jacque Schumacher, who has also achieved National Queen more than once herself! An invitation to join us will go out to my subscribers first before we promote it anywhere else!

Technorati Tags: booking parties, direct sales leadership, make more money in direct sales, party plan success strategies

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• November 14, 2008 -- Ten Direct Sales Team Building Secrets Revealed