Part 2 DISC- Understanding How to Communicate to Different Styles

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Now that you have a basic understanding of the four different personality types, and hopefully know what your strongest ones are, what do you do with that new information?

 

Most people are highest in one or two types. It’s easy to relate and communicate to those of us who are similar. The real sales and leadership challenge is to be able to connect to those who are the opposite.

For example, my personality strentghts are equally D & I. When I first became a Sales Director, most of the consultants in my unit were also strong in those areas. (like attracts like) So initially my meetings were geared towards lots of recognition and quick training segments.

As my unit started to grow and include consultants with different personality types, my leadership was becoming more difficult. One day I looked out into my Sales Meeting to a group of women who were not “getting it” and I thought “ who ARE these people and what is wrong with them?” It seemed like I was speaking to a group of rocks! (no response at all)

 

There was nothing wrong with them, they just needed for me to adjust my meeting format to have segments that each one would relate to.

 

Here are some quick examples of what I did to reach each type:

 

  • I started publishing a weekly newsletter that I handed out at the meeting. One side of the newsletter had all the important deadlines, dates, upcoming events, etc. (for the detail oriented S & C personalities) The other side was recognition for anything that consultants had done that past week that was noteworthy. ( for the D & I personalities)

 

  • I delegated the position of “greeter” to one of my consultants who was an S personality to get her involved. That got her involved and comfortable with meeting guests and new consultants.

 

  • I started assigning training segments to be done by some of my D personalities. Since they are result driven, by doing the research to teach, they were learning more quickly than I could teach them.

 

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NEXT SEGMENT- understanding the strengths and weaknesses of each type and how to best help them.

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