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As we begin another month, I am continuing on my series of honoring those loyal women in my unit of Sutherland Superstars. I would like to recognize and congratulate Phyllis DiNicola this month who I have chosen as the “Superstar of the Month”. Behind each Superstar there is a story. Today’s post is about hers.
Some of my readers might remember my story of the first Seminar in Dallas that I attended as a new director, in my second year in business. When Karen Ann set a goal that year to be in the Queen’s Court of Personal Sales and earn a diamond ring that next year, I was so excited for her. However, at that time it was something that I had not yet accomplished myself. When she gave up on her goal half way through the year, I made a decision to make it my goal, even though I had to do over two thirds of the required personal sales the second half of the year.
I couragously announced the goal to my unit of independent beauty consultants, so I was committed. After all, they were watching me, so failure was not an option. That was the year that I believe I really sharpened my skills in the field because I saw more people and developed many new customers in the process. One of those customers was Phyllis.
Phyllis was a hostess for me in June and was so excited about my goal to earn a diamond ring. She kept getting me outside orders as we got closer to the end of the month and our Seminar year. When I suggested to Phyllis that she could do the same thing and earn her own diamond ring, she quickly said, “oh, no, I could never do what you do.” (At the time she was a SAHM with two small children)
Somehow though, I convinced her and in June of 1989, Phyllis became one of my personal team members! I knew that she wanted to earn a diamond ring too, but I had to work with her only one step at a time. She consistently held two parties a week all year as I tracked her progress towards reaching that goal. It wasn’t until the last three months that Phyllis could start to “see herself” on stage being awarded that ring.
That was the year that I first discovered the joy of mentoring another person to success was even better than achieving big goals of your own. Although I was awarded my second diamond ring for the Sales Director’s Court of Personal Sales, I was so much more excited to watch Phyllis walk down those same stairs on stage and be awarded the ring for the Beauty Consultant’s Court of Personal Sales!
The strong network of customers that Phyllis developed that year led her to achieving the Court of Sales many times again! The good customer service that she provided those customers have made them “customers for life”! I am so greatful for having Phyllis in my unit and in my life for all of these years.
To read more about Phyllis and listen to her interview once I complete it, click here.
While you are there, perhaps you can take the time to get to know some of my Superstars from previous months. If you can relate to any of those women, or have dreams that you would like for me to help YOU achieve, fill out the contact form above !







