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Now that we are in the last month of the year, the direct sales retail sales are booming and I am making each day count. What I am hearing from my consultants and coaching clients is not exactly the same thing. Some direct sales companies are not set up to stock inventory. So there is a cut off in December when you can still receive your purchases before Christmas. Even in my business where we stock inventory, there are frequently times when the sales exceed the products on hand. So after December 16, it would be safe to say that all direct sales companies are limited to selling the products on hand.
Does that mean that it is time to stop working and take the rest of the month off? Certainly not! December is a festive time of year where many people see and contact friends and family that they haven’t seen all year. What better time to tell them about your direct sales business, and do a “show and tell” presentation!
I continue to hold personal shopping appointments all the way up until a day or so before Christmas. Time management is crucial. There is still plenty of time to bake, visit friends, attend the children’s programs at school and of course, shop. It’s a matter of prioritizing. Set aside each night the six most important things that you want to accomplish the following day. (notice I said six, not sixty) Whatever you don’t finish, put on the list for the following day.
Start to create a list of people who are want to be a hostess in January. You will hear that a lot this month. Some of them may be recipients of gifts that you sell in December. Plan to spend fifteen minutes a day on the phone the week between Christmas and New Year contacting those people. If you wait until the first week in January, your business will be stalled for about a month, making it even harder to start again.
December is also a great time to send out greeting cards or emails to your customers thanking them for another year of business. That personal touch goes a long way towards growing the relationship and building customers for life.
Does your direct sales business include recruiting as an avenue of income? December is the best month for starting a new business. There are many expenses associated with starting a home business that can be a tax deduction!
The important thing is to make a plan, a marketing strategy for this month and stick to it. I am offering a free 15 minute strategy call if you would like my assistance in putting together your plan. It would be my pleasure to help you to finish off 2008 strong and make 2009 your best year ever! I have 23 years experience with the same company. I love empowering other women to succeed by sharing my skills with them!
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