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Although I am writing this from the direct sales or party plan business, perspective, what I am teaching is important for any industry. Recently I had a woman contact me online looking for a direct sales consultant. She had attended a “party plan” type show and had purchased over $100. The consultant that she purchased the products from charged her credit card and promised delivery within a week. This woman started by calling the hostess to see if she had her order. The hostess, not only didn’t have the products, but had no information on the consultant’s contact number.(phone, internet, etc.) It had been a month since the party.
Where has accountability and integrity in business gone? My word is my bond. Has the business world changed so much that people aren’t expected to stand behind what they say? I believe that one of the reasons that I have built a loyal customer base that have not only stayed with me for decades, but shared their daughters and daughter in laws with me, giving me second and third generation customers! (I am still very active in my direct sales business and will be for life)
There are times when things come up that prevent us from holding a commitment. For example, a sick child, a snow storm, or even an injury may prevent us from returning a call or showing up for an appointment at the designated time. However, I believe that making contact with the customer or prospect immediately, and letting them know is crucial for growing that relationship.
Another aspect of integrity is over delivering what you promise. There is so much deception out there in advertising and marketing. The consumer needs to know that they can trust you. That will bring you more referrals and future business as well.
One thing that you are NOT accountable for is how other people respond. For example, my independent beauty consultants are trained by me and my coaching clients are instructed to follow my lead in dealing with customers. If they choose not to do that, I get upset, but must remember that it is not my responsibility for the outcome, just the education.
I am in a leadership position in a local BNI Chapter. Integrity is one of their principles and in my opinion, the key reason that organization is so successful. Members must agree to a code of ethics and can be removed by violating the principles.
I have always been taught and pass on the concept of the “Golden Rule”- that is simple; just treat others as you would want to be treated. That concept is part of many success stories of companies and organizations around the world.
Do you have an integrity standard with your home business? Can you see the value in developing trust and building relationships? What do you think?
