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With tonight’s CMA Awards in mind, I thought it would be appropriate to share the importance of what happens behind the scenes with every “star” in Direct Sales. What you see on stage or outwardly, has usually quite a bit going on backstage! In my business, I could never have accomplished my biggest goals without my husband, Alex working behind the scenes. He frequently is asked “How can I best help my wife in direct sales?”
The easy answer to that question would be to do anything that he can to free up time for her to do the tasks that only the direct sales superstar can do! Here are some ideas on how you can do this.
- Be the head of the house making sure that your superstar reaches her full potential, handling the mondane, but necessary tasks.
- Praise her to success. Learn all about positive attitude, and motivation. Listen and then encourage her.
- Stay informed on all aspects of her business by watching videos, attending meetings, reading Company literature.
- Pass out her business cards, literature, and invitations to events.
- Learn that building people takes time. Be patient through belief in her and the company that she represents.
- Help her with establishing family and business goals.
- Learn all that you can about her company, it’s compensation, and history
- Treat her direct sales business like a real job from the beginning, not a hobby.
- Assist her in creating and maintaing a business expense accounting system
- Coordinate logistics and transportation arrangements.
- Maintain her office equipment.
- Coordinate and manage her audio-visual requirements for events ( music, photos, videos,and posters)
- Assist in office management as she leads you.
- Ensure adequate office supplies and materials
- Make product deliveries for her.
- Help with managing her inventory (if applicable. Some direct sales companies don’t stock products)
- Answer the phone and handle anything that does not require her personal attention.
- Be her hero! Carry bags in and out of the car for her without her asking!
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Develop financial strategies
o Personal strategies
o Tax-reduction strategies
o Investment strategies
o Manage investments
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Help out at home in any way you can to free up time for her to do what only she can do
o Cleaners
o Car up keep
o Groceries
o Chauffeuring kids
o Household Chores
o Preparing Meals
o “Parenting “ (Formerly known as Baby Sitting)
Although your backstage contributions are not a guarantee of her success, it is a benefit that may someday put you in the limelight when she achieves her goals.
